香港，2019年4月29日 – Integrated Management Systems（IMS），香港领先的数字化转型机构，通过与知名的上海创意机构Loftooo麦际艺术体验营销机构重组合作，扩展其在华业务。
Loftooo麦际艺术体验营销机构是麦际集团的一家子公司，加入IMS集团，为其数字营销服务增添体验式营销，并为麦际集团在华客户的数据转型重构业务部分提供增值服务，自此，麦际集团也实现了其对大数据业务的规划整合。
自成立以来，IMS一直受益于在中国的专业团队，目前IMS总部设立在香港，为更好的服务在华业务，前期已在广州设立了100多位服务团队，包括技术开发人员、数字顾问和营销专家等，为客户提供定制化的服务。
“我们很高兴地宣布Loftooo将加入IMS集团，”IMS首席执行官兼创始人Anastasios Papadopoulos解释到。 “Loftooo是中国本土品牌和国际品牌体验式营销的首选代理商,这对IMS目前为客户所提供的在华市场有效的、优先数字化策略全案服务之上的完美补充。我们深信，这一战略性的举措将促使我们为希望进入中国这一独特且高回报的客户提供更多价值。”
IMS为品牌提供了方便的解决方案，以与中国市场的客户建立联系
随着其网络买家普及率即将突破13.3亿人口的81％，毫无疑问，中国对于外国企业寻求开展业务发展而言是一个极富诱惑的市场，然而许多公司目前仍十分依赖第三方平台或分销商来建立在华市场的品牌，却难以控制其过程和品质。IMS可通过数字化营销服务或联营的模式，为希望<新控制其品牌形象、营销信息及客户服务的国际企业提供替代性的市场解决方案.
此次合作，在既有的IMS专长领域之外，进一步提供激动人心的体验式营销全新服务，将帮助品牌建立与中国消费者之间持久的情感纽带。
“在中国市场，Loftooo的体验式营销取得了巨大的案例性成功”，Loftooo首席执行官Laura女士凭借十多年的整合市场营销经验，以及对市场的极高敏锐度，近期选择加入IMS集团，并表示， “在当前环境下，企业越来越多地转向数字解决方案及智慧型业务来实现业务升级和提升产品或服务的竞争力，利用正确的技术及有效的执行可大大提高成本效率，并为收入增长带来新的机遇。IMS集团所具备的数据化转型重构业务增长服务能力是首屈一指的，我们很兴奋双方能达成战略合作，进一步贡献我们的专长，为客户提供更多增值服务。”
IMS的下一步？
“我们对未来感到兴奋”，Papadopoulos先生谈到将IMS业务扩展到中国时说， “Loftooo艺术体验营销机构为一些世界上最受欢迎的品牌所提供的创意服务成果突出，我们相信，将体验式营销与强大的数字化方法相结合将是品牌保持领先市场趋势、甚至不断提高消费者预期的关键所在。”
关于香港Integrated Management Systems（IMS）
Integrated Management Systems (IMS)是一家数字化转型机构，我们用技术型解决方案，达成数据驱动战略对业务的转型，我们注重灵活，透明度，以及最重要的：成果。 IMS帮助客户构建，管理，监控和分析集成的跨渠道平台，以提供无缝的客户体验，最大限度地提高投资回报率和市场潜力。服务范围涵盖营销自动化和客户关系管理系统，数字化转型，数据分析以及全渠道营销策略和执行。
关于Loftooo麦际艺术体验营销机构
Loftooo麦际艺术体验营销机构 , 创始及管理团队具备逾18年的创意设计、市场传播、艺术时尚市场的运营和跨界整合经验。服务于多家世界500强客户，深耕国际品牌在华业务的品牌战略和创意服务，为客户提供专业的整合式的解决方案，通过创意表现、资源整合、跨界营销、时尚及艺术营销、数字营销，艺术互动Event等手法，为客户升级管理、降低成本、提升市场份额 。
Loftooo Joins Hong Kong’s leading Digital Transformation Agency to expand its data & digital transformation services
Hong Kong, 29th April 2019 – Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation Agency, expands its activities in China by teaming up with renowned Shanghai creative agency Loftooo Art Experiential Marketing Group
Over 50 consultants from Loftooo Art Experiential Marketing Group, led by Laura Lee, join IMS Group to add experiential marketing to IMS’ digital practice
Since inception, IMS has benefitted from a strong presence in China, with a team of over 100 local developers, digital consultants and marketers offering exceptional service to clients from its office in Guangzhou.
Anastasios Papadopoulos
“We are thrilled to announce that Loftooo will be joining the IMS Group,” explains Anastasios Papadopoulos, CEO & Founder of IMS. “Loftooo is the go-to agency in Shanghai for both homegrown and international brands in experiential marketing: a perfect complement to the full-suite of services we offer to companies looking for a successful, digital-first approach to China. We are confident that this strategic move will enable us to offer even more value to clients looking to penetrate this unique and rewarding market.”
IMS offers brands a convenient solution to connecting with customers in the Chinese market
With digital buyer penetration looking to hit 81% of its 1.34 billion population, there is no doubt that China is an enticing market for foreign companies looking to do business, yet many rely on third-party platforms or distributors to build their brand with little control on how this is done.
IMS offers alternatives for international companies who wish to regain control over their brand image, marketing messages, and customer service, either through digital marketing service contracts or through joint venture agreements.
This addition to IMS’ expertise offers an exciting new avenue in experiential marketing for brands to create long-lasting emotional connections with Chinese consumers.
“We have had great success with running experiential marketing campaigns in China,” describes Laura Lee, Loftooo’s CEO and the creative mind behind its most inspiring success stories. “In this environment, companies are increasingly turning to digital solutions to compete because the right technologies and their execution can enable cost efficiencies and reveal new opportunities for revenue growth. We are delighted to now be able to contribute our expertise to projects built on
state-of-the-art technology and add value.”
Laura Lee
What’s next for IMS?
“We’re excited about our future” says Mr. Papadopoulos about the expansion of IMS activities into China. “Loftooo has produced outstanding results for some of the world’s best loved brands, and we believe that combining experiential marketing with a strong digital approach will be key for brands to keep ahead of market trends and ever-increasing consumer expectations.”
About Integrated Management Systems (IMS) Hong Kong
Integrated Management Systems (IMS) is Hong Kong’s leading Digital Transformation Agency, offering technological solutions for data-driven strategies that transform businesses. IMS helps clients to build, manage, monitor, and analyse an integrated, cross-channel platform to provide a seamless customer experience, maximising ROI and market potential. Services span marketing automation & CRM, digital transformation, data analytics, and omni-channel marketing strategies and execution.
About Loftooo Art Experiential Marketing Group
Loftooo, is the leading art & fashion experiential marketing experts headquartered in Shanghai, offering diverse & results-driven solutions in strategy, creative designs, viral campaigns, PR & event management, digital marketing, art & fashion integration and communication to multi-national companies and their brands.